Hiring
employees is just a start to creating a strong work force. Next, you
have to keep them. High employee turnover costs business owners in time
and productivity. Try these tactics to retain your employees.
– Offer a competitive benefits package that fits your employees’ needs.
Providing health insurance, life insurance and a retirement-savings
plan is essential in retaining employees. But other perks, such as
flextime and the option of telecommuting, go a long way to show
employees you are willing to accommodate their outside lives.
– Provide some small perks. Free bagels on Fridays
and dry-cleaning pickup and delivery may seem insignificant to you, but
if they help employees better manage their lives, they’ll appreciate it
and may be more likely to stick around.
– Use contests and incentives to help keep workers motivated and feeling rewarded. Done right, these kinds of programs can keep employees focused and excited about their jobs.
– Conduct “stay” interviews. In addition to performing exit interviews
to learn why employees are leaving, consider asking longer-tenured
employees why they stay. Ask questions such as: Why did you come to
work here? Why have you stayed? What would make you leave? And what are
your nonnegotiable issues? What about your managers? What would you
change or improve? Then use that information to strengthen your
employee-retention strategies.
– Promote from within whenever possible. And give
employees a clear path of advancement. Employees will become frustrated
and may stop trying if they see no clear future for themselves at your
company.
– Foster employee development. This could be training to learn a new job skill or tuition reimbursement to help further your employee’s education.
– Create open communication between employees and management. Hold
regular meetings in which employees can offer ideas and ask questions.
Have an open-door policy that encourages employees to speak frankly
with their managers without fear of repercussion.
– Get managers involved. Require your managers to spend time coaching employees, helping good performers move to new positions and minimizing poor performance.
– Communicate your business’s mission. Feeling connected to the organization’s goals is one way to keep employees mentally and emotionally tied to your company.
– Offer financial rewards. Consider offering stock
options or other financial awards for employees who meet performance
goals and stay for a predetermined time period, say, three or five
years. Also, provide meaningful annual raises. Nothing dashes employee
enthusiasm more than a paltry raise. If you can afford it, give more to
your top performers. Or, if you don’t want to be stuck with large
permanent increases, create a bonus structure where employees can earn
an annual bonus if they meet prespecified performance goals.
– Make sure employees know what you expect of them. It
may seem basic, but often in small companies, employees have a wide
breadth of responsibilities. If they don’t know exactly what their jobs
entail and what you need from them, they can’t perform up to standard,
and morale can begin to dip.
– Hire a human-resources professional. If your
company is nearing 100 employees, consider hiring a human-resources
director to oversee and streamline your employee structure and
processes. Putting one person in charge of managing employee benefits,
perks, reviews and related tasks takes a huge load off of you and makes
sure employees are treated fairly. HR managers are also more up to date
on employment laws and trends. They can set up various programs and
perks you may not have known existed.